Download this page as a word document – Digital Marketing Officer – 2018
Could you help us to communicate
our work in transforming lives
Are you looking for one of the most exciting
communications roles in the South West?
We’re looking for a digital marketing officer:
Days: Part-time – 15 hours a week
(although as a rapidly-growing organisation, there may be potential to increase)
Salary: £22,500 pro rata per annum plus pension.
Apply by: Thurs 22 November, 12 noon.
How to apply: Send a covering letter, your CV and samples of/links to relevant work, and names and contact details of two referees to: email@example.com.
Your letter is an important part of the recruitment process because it will show us how well you can sell yourself – if you don’t send a covering letter, your application will not pass through to the next stage.
Interviews: Gloucester late November/early December
Start: Early January or before
You’ll be a creative, communicative and enthusiastic person with experience of all aspects of digital marketing and some aspects of wider communications.
About the role
You’ll work with team members – particularly the two Directors (Education, Community), CEO, our two studio managers and team of music leaders, as well as young people – to reach and engage our audiences, communicate our impact, and sell our services and opportunities. Our audiences are:
- young people
- schoolteachers and others working with young people
- funders, commissioners of services (eg local authority departments, other agencies) and other supporters
Your role will be to:
- Keep our website up to date (activities and services, news and case studies/stories)
- Send out regular enewsletters and manage our contacts tools
- Manage our social media channels, working with key members of staff to share news, stories and engaging content
- Coordinate other marketing activities – print distribution and mailouts, press/media/online listings activities, attendance at conferences and events
- Source (from the team/customers) and create communications assets – visual, written, video, audio, and manage associated tools and systems
- Work with the team to develop campaigns as appropriate
- Support the team in the production of communications such as PowerPoint presentations, handouts
- Develop relationships with the press and media and keep them informed
- Network face-to-face with key individuals and groups, develop positive relationships on our behalf
- Contribute to funding applications and evaluation reports
- Act as ‘brand guardian’ – being responsible for ensuring a consistent and appealing brand presence, and consistency of messaging
- Monitor and report on activities so we can ensure they’re effective and achieving our goals
- Carry out any other duties as required
The role will be home-based currently, but with travel across Gloucestershire.
The Music Works is a Gloucestershire charity that transforms lives through music. We work with a wide range of young people: from those facing barriers to making music, to the most exciting emerging artists at the start of their careers.
We’re specialists in working with young people in challenging circumstances to help them reach their full potential in music, in learning and in life. We work with around 3,000 young people a year in schools, Alternative Provision Schools, Hospital Education, community settings and our three community studios/rehearsal spaces in Cheltenham, Gloucester and the Forest of Dean. We specialise in bands, music technology and production, singing and songwriting, rap and beatboxing.
We’re funded by a range of charities and government bodies including Make Music Gloucestershire and Youth Music.
Read more about how we work and our long term goals here.
What we’re looking for
Knowledge, skills and experience
- Experience of working within a communications or marketing environment
- Knowledge and experience of digital marketing and ideally wider communications (eg print/design, press/ media)
- Knowledge and experience of managing social media channels (Facebook, Twitter, Instagram) and enewsletters (MailChimp) for engagement and marketing. In particular, an understanding of tactics for achieving engagement, and how to monitor, analyse and report on the impact of communications activities
- Experience of website management – ideally WordPress
- Excellent copywriting and proofreading skills and experience, and a strong eye for design
- Great IT and organisational skills
- A passion for music, and for advocating the personal, educational and social impact of the arts
- A passion for inclusion and diversity
- Good team working and communication skills
- Problem-solving approach and ability to remain calm under pressure
- Good time management and planning skills and an ability to multi-task
- Ability to work remotely and on own initiative
- Confidence communicating and working with people from a range of backgrounds
- Willingness to learn and be open to new ideas
- Creative flair to be able to communicate our impact
- Willingness to work flexible hours and to travel throughout Gloucestershire, but particularly to Gloucester/Cheltenham, and also to work alone remotely
- Current full driving licence
The Music Works is an Equal Opportunities organisation.