Digital Marketing Officer

This is a Kickstart opportunity – so it’s only open to young people aged between 16-24 who are currently unemployed and claiming universal credit. To apply, you must speak to your Job Centre Plus work coach.

1 year placement
25 hours a week
£12,000 (£18,000 pro rata) plus pension and training package

About The Music Works and why we need this role

The Music Works is a Gloucestershire charity that transforms young lives through music. We’re specialists in working with young people in challenging circumstances to help them reach their full potential in music, in learning and in life. We work with over 3,000 young people a year in schools and our four community rehearsal spaces in Cheltenham, Gloucester, Stroud, and the Forest of Dean. Here is an introduction to our work:

In April 2021, we will be opening a new inclusive music hub for young people in Gloucester.  The Hub will be a pioneering centre for inclusive best practise in music. It aims to be youth-led with a focus on young people in challenging circumstances. The Hub will have 2 recording studios, a broadcast room, practice room, sensory music space and learning pod. It will also have a small, flexible events space and a chill-out area with kitchen. 

Behind the scenes, we’ve been busy developing a new brand and a social media strategy to go with it, all with the aim of bringing more young people to The Music Works. That’s where you come in; we need a passionate, enthusiastic and proactive Digital Marketing Officer to help us roll out creative content that speaks to our target audiences across all of our social media channels.


This main purpose of this role is to support the communications and marketing leads to maintain engagement and ensure content is regularly scheduled across our key social media channels: Instagram, Facebook, Twitter and LinkedIn.

This role will be responsible for ensuring content is varied and engaging for each platform’s target audiences, as well as driving the social media strategy for the organisation and scheduling content across platforms using Hootsuite. 

Key responsibilities

  • Be responsible for scheduling content across The Music Works social media channels in line with social media strategies, with the ultimate aim of engaging more young people in Gloucestershire on our programmes
  • Working with our comms and marketing team to create innovative content for social media, platforming The Music Works’ offer and the artists we support
  • Ensuring that the full functionality of social media platforms is being utilised to get the most engagement, whether that’s through Facebook events, Instagram Reels or Twitter mentions.
  • Owning The Music Works social media tone of voice on each channel, understanding the differing needs of the audiences we speak to on each platform and adapting. E.g producing brilliant video content for Instagram, or writing longer form blogs for LinkedIn.
  • Building engaging social media paid adverts with the aim of marketing specific campaigns and overall brand awareness of The Music Works offer – with a specific focus on targeting young people in Gloucester who may not be aware of the organisation
  • Building communities through The Music Works social media platforms by responding to comments, reposting, and actively engaging with audiences
  • Reporting on the successes or failings of social media posts, and providing learnings to the wider team for future content
  • Being tuned into new digital and social media trends, with a willingness to experiment with new social media platform functionalities to create engaging content 
  • Have your finger on the pulse of topics in the news or zeitgeist which we could talk about on our channels, e.g. issues affecting young people, the music industry or creative industries. 


  • Maintain good relationships with key stakeholders across the organisation, understanding the priorities of each team and how social media can amplify their work
  • Be committed to putting young people at the heart of everything we do
  • Have a creative, resourceful and forward-thinking mindset, with a passion for all things digital
  • Promote and comply with all of our policies and practices
  • Be responsible for identifying and undertaking training and personal development 

Person specification

We are looking for someone with experience in building engagement, particularly with young people, through social media channels. You’ll need to be confident in using social media channels, creating simple design and video content, and managing multiple stakeholders. 

Essential Experience and Skills

  • Brilliant knowledge and understanding of social media platforms – the main ones we use are Instagram, Facebook, Twitter and Linkedin
  • Knowledge of building social media adverts and how to build brilliant target audiences through Ad Manager on Facebook, Instagram and Linkedin
  • Ability to be resourceful and proactively drive projects forward to get the content you need in a timely fashion
  • Knowledge and experience of using content creation tools for design and video editing such as Adobe creative suite (Photoshop/Illustrator), After Effects, Final Cut Pro X and basic photo editing capabilities for use on social media
  • Some experience in using a content management system such as Hootsuite, Sprout Social, Buffer or similar
  • Meticulous and engaging copywriting skills and the ability to adapt your writing to suit our tone of voice and to address different audiences, e.g. young people, or parents 
  • Creative flair and enthusiasm for digital media and innovation


  • Experience of building a brand online
  • A passion for music and a belief in its transformational powers for young people

Details of the role

This is a part-time role (25 hours per week), subject to normal probation period of 1 month. It is a one year placement but we will support you to find other work either with us or industry partners at the end. During the year you will receive extensive training and support including:

  • Fortnightly supervision and/or mentoring
  • A bespoke training package including The Music Works Induction, Studio Engineering, Youth Work, First Aid, Safeguarding, Health and Safety, Working with Challenging Behaviour, Restorative Justice, Inclusive Arts Leadership, Reflective Practice
  • DBS Safeguarding check

The salary is £12,000 for 25 hours a week. Some weekends and evening work will be expected.

The role will be based at our Gloucester studio in Gloucester (from April 21) but some travel to other venues across the county will also be expected. 

How to apply

This is a Kickstart opportunity – so it’s only open to young people aged between 16-24 who are currently unemployed and claiming universal credit. To apply, you must speak to your Job Centre Plus work coach.

The Music Works values diversity and is an equal opportunities organisation, committed to creating an inclusive organisation. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds who reflect the community we serve. We encourage applications from all backgrounds.